Heather Isle knew it was time for an updated name and brand for her business. Texas Baby Swim no longer relevantly described the age range of the students she was teaching, and she wanted to make sure her brand reached all of her potential clientele — not just parents of infants. Isle swim school was born! (Could she have had a more appropriate last name?? It was meant to be!) Together, we crafted a brand that is as fun and adventurous as she is, that conjures bright sunshine and blue waves. I was able to design her new brand identity, apparel and give her website a quick refresh.