NTX Swim is not your average swim school. The women behind NTX Swim are highly trained, not only in swim, but also in psychology, anatomy and behavior modification. These ladies are fun and adventurous but serious about creating skilled swimmers that can go on to pursue their own adventures in the water. They wanted a brand that was simple, clean and reflected their sophisticated approach to swim instruction. Water, of course, was an important element and was the source of inspiration for the color palette and script font.