Texas Values is a nonprofit advocacy organization whose mission is to preserve and advance a culture of family values in the state of Texas. As such, they needed a logo that embodied Texas, the Lone Star State. I designed this logo based on the state flag and also incorporated a silhouette of the Capitol. I chose a strong serif to convey a sense of tradition and highlight the organization’s commitment to conservative beliefs. This project included logo design, banners, brochures, stationery and much more.